03.Music BC

Creative Direction, Brand Identity, Design, Strategy, Web Design, Motion
A rebrand proposal for Music BC. Music BC is an organization responsible for driving the music economy by providing opportunities to further the careers of BC’s music creatives & professionals. The strategy behind this rebrand was to make it easier for people to discover BC’s artists. Focusing on discovery would generate growing fan bases for BC’s artists, thus excelling their careers and reducing their reliance on grants.

1/12
2/12
3/12
4/12
5/12
6/12
7/12
8/12
9/12
10/12
11/12
12/12