Brand Identity, Design, Web Design, Motion
Aika is a high-end Danish furniture brand that primarily uses locally sourced materials native to Denmark. Heavily inspired by mid-century modern shapes, Aika adds a modern and minimal finish to all of its products, while honouring Scandinavian craftsmanship.
Creative Direction, Brand Identity, Design, Motion
Tavolo Lungo (“Long Table”) is a fictional high-end Italian restaurant that also offers a line of in-house crafted wines. Tavolo Lungo prides itself on its strong family history and is determined to honour its traditions for many more generations. Quick abstract gesture drawings on the wine labels capture the liveliness of the Italian dinner table.
Creative Direction, Brand Identity, Design, Strategy, Web Design, Motion
A rebrand proposal for Music BC. Music BC is an organization responsible for driving the music economy by providing opportunities to further the careers of BC’s music creatives & professionals. The strategy behind this rebrand was to make it easier for people to discover BC’s artists. Focusing on discovery would generate growing fan bases for BC’s artists, thus excelling their careers and reducing their reliance on grants.
Design, Motion
Credits
Creative Direction: Haider Ackermann
Art Direction: Antoine Choussat, Taylor Reynolds, Aleks Jones
Design: Aleks Jones
Responsible for designing the FW26 Lookbook, as well as supporting overall creative output and other assets for Canada Goose.
Art Direction, Photography
Credits
Art Direction & Photography: Aleks Jones
Creative Direction & Design: Margaux Worrall
Photography & Art Direction for Margaux Worrall’s small-batch of liqueur bottles.
Credits
Creative Direction & Design: Alex Bakker, Hans Thiessen
Design: Aleks Jones
2023 Awards Annual for RGD’s (Registered Graphic Designers of Canada) newest branding awards. This was a part of the greater brand identity for RGD.
Creative Direction, Graphic Design, Merch Design
Merchandise designs for American producer and rapper Cardo Got Wings (AKA Cardo).
Creative Direction, Art Direction, Design, Motion
Art & Design Direction for menswear brand, Pioneer. Responsibilities included overseeing all creative and marketing output while refreshing the brand's creative identity.
Creative Direction, Brand Identity, Design, Web Design, Motion
Credits
Aleks Jones, Henry Slaughter
In collaboration with Henry Slaughter, we designed a full brand identity for the 2025 IDEA Gradshow, including website, social posts, grad booklet, emails, and more. Inspired by the post-graduation feeling of bliss and the harsh reality that awaits, we decided to play with the idea of post-graduation paradise by branding the show as an all-inclusive resort.