01.Aika

Brand Identity, Design, Web Design, Motion
Aika is a high-end Danish furniture brand that primarily uses locally sourced materials native to Denmark. Heavily inspired by mid-century modern shapes, Aika adds a modern and minimal finish to all of its products, while honouring Scandinavian craftsmanship.

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02.Tavolo Lungo

Creative Direction, Brand Identity, Design, Motion
Tavolo Lungo (“Long Table”) is a fictional high-end Italian restaurant that also offers a line of in-house crafted wines. Tavolo Lungo prides itself on its strong family history and is determined to honour its traditions for many more generations. Quick abstract gesture drawings on the wine labels capture the liveliness of the Italian dinner table.

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03.Music BC

Creative Direction, Brand Identity, Design, Strategy, Web Design, Motion
A rebrand proposal for Music BC. Music BC is an organization responsible for driving the music economy by providing opportunities to further the careers of BC’s music creatives & professionals. The strategy behind this rebrand was to make it easier for people to discover BC’s artists. Focusing on discovery would generate growing fan bases for BC’s artists, thus excelling their careers and reducing their reliance on grants.

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04.Canada Goose FW26 Lookbook
Design, Motion
Credits
Creative Direction: Haider Ackermann
Art Direction: Antoine Choussat, Taylor Reynolds, Aleks Jones
Design: Aleks Jones

Responsible for designing the FW26 Lookbook, as well as supporting overall creative output and other assets for Canada Goose.

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05.Small Batch

Art Direction, Photography

Credits
Art Direction & Photography: Aleks Jones
Creative Direction & Design: Margaux Worrall

Photography & Art Direction for Margaux Worrall’s small-batch of liqueur bottles.

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06.RGD Branding Awards

Credits
Creative Direction & Design: Alex Bakker, Hans Thiessen
Design: Aleks Jones

2023 Awards Annual for RGD’s (Registered Graphic Designers of Canada) newest branding awards. This was a part of the greater brand identity for RGD.

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07.Merch Design for Cardo Got Wings

Creative Direction, Graphic Design, Merch Design

Merchandise designs for American producer and rapper Cardo Got Wings (AKA Cardo).

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08.Pioneer

Creative Direction, Art Direction, Design, Motion

Art & Design Direction for menswear brand, Pioneer. Responsibilities included overseeing all creative and marketing output while refreshing the brand's creative identity.

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09.IDEA Gradshow Branding

Creative Direction, Brand Identity, Design, Web Design, Motion

Credits
Aleks Jones, Henry Slaughter

In collaboration with Henry Slaughter, we designed a full brand identity for the 2025 IDEA Gradshow, including website, social posts, grad booklet, emails, and more. Inspired by the post-graduation feeling of bliss and the harsh reality that awaits, we decided to play with the idea of post-graduation paradise by branding the show as an all-inclusive resort.

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10.Lime Bikes

Creative Direction, Design, Motion

Animations created for Lime Bikes. The goal was to showcase the fun and easy new way to explore Vancouver with Lime bikes.

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